By Gregory McNamee – June 11th, 2007 on Britanica Blog
At the beginning of June, I was in New York attending Book Expo America, the annual trade show at which publishers from around the world display their wares and highlight their fall seasonal lists. BEA can be a disorienting swirl of celebrity and vapidity, showcasing such luminaries as Paris Hilton, Oliver North, and Heidi Fleiss; it can reveal amazing depths, as when new publishers such as Archipelago Books and established ones such as New Directions and a host of scholarly presses outline courses that research and culture will take, thanks to work that might otherwise have gone undiscovered and unpublished. It is predictable, and yet every year there is some surprise, something to make the miles of aisles trod worth the effort.
In short, publishing is a strange enterprise, a blend of art, politics, magic, and sometimes a little science. It has ever been thus, and in that spirit I offer a few tidbits from the stranger side of the world of print.
1. The earliest known book—loosely defined as a major work written or printed on paper or a similar medium and bound or encased in some way—is an Egyptian papyrus scroll from the 25th century B.C., on which are recorded the maxims of the vizier Ptahhotep. The Musée du Louvre, in Paris, now houses the scroll among other treasures brought to France by Napoleon’s invading armies at the end of the eighteenth century.
2. The earliest known cookbook is about nine hundred years younger than the scroll, suggesting that lawyers preceded chefs on this wicked planet. The best preserved page—actually a thin clay tablet bound to other tablets with leather thongs—contains Babylonian recipes for such artery-clogging delights as gazelle stew, with the entire animal soaked in various oils and fats, and served with a gravy of beer and flour. (Modern cooks take note: for best results, singe the gazelle’s head, tail, and legs before stewing.)
3. The earliest known printed book in the West, set in moveable type but otherwise prepared in much the same way as the Ptahhotep scroll, was a specimen pamphlet by the German printer Johann Gutenberg, dating to 1436 or 1437. Gutenberg printed his famous Mazarin Bible, of which only three perfect vellum copies are known to exist today, in Mainz in 1455. Later that year Gutenberg went bankrupt over the ruinous financial losses sustained in making his great book.
Modern publishers might sympathize with Gutenberg’s plight: after all, the most commonly shoplifted book in America, retailers report, is the Bible. (The Bible is also the world’s best-selling book, with some two billion copies estimated to be in circulation.) Other books on religion and the occult follow this pattern closely. What this means is anyone’s guess.
4. The first author to receive a royalty, as opposed to a flat fee for licensing a work, was the English novelist Mary Ann Evans (1819–1880), who wrote under the pen name George Eliot. She received 40 percent of all income realized from the sale of her novel Middlemarch, published in 1871 to the teeth-gnashing of later generations of high-school students. It’s been downhill ever since; authors today typically earn between 5 and 15 percent of the publisher’s net income or of list price.
Eliot, however, was a notable exception. John Milton earned, in his lifetime, £10 for all editions of his great poem Paradise Lost, first published in 1667. His widow later received an additional £8, for a familial grand total of £18—perhaps $500.00 today, although exact equivalents are hard to guess. And Henry David Thoreau never received a cent for Walden, which now is in print in dozens of editions ranging from cheap paperbacks to expensive facsimiles.
5. The ever-curious Roman historian Pliny the Elder—who died off the Neapolitan coast in 79 CE, overcome by poisonous fumes from a volcanic eruption of Mount Vesuvius, which he had sailed from Rome to witness—records in his Natural History that he once saw a papyrus manuscript of Homer’s Iliad so small that it could be rolled up to fit inside a walnut shell. Pliny’s claim is not so far-fetched: the smallest book known to us today is a handwritten edition of the poems of Edgar Guest, issued in 1942, measuring less than an eighth of an inch square. This modern curiosity is recorded in The Guinness Book of World Records, after the Bible the second bestselling book in history—though figures are unavailable for the Little Red Book of quotations from Chairman Mao, which may beat them both.
6. It’s generally believed that the first children’s book was the Orbis sensualium pictus by Jan Comenius, published in Germany in 1658. In its pages are common objects—well, common in the seventeenth century—accompanied by complex Latin descriptions, suitable for anyone fluent in the language. Vide Dick! Vide Jane! Vide Spot!
7. The world’s longest novel remains Jules Romains’s Hommes de Bonne Volonté, tipping in at two million words and eventually published in twenty-seven volumes. An abridged English version, Men of Good Will, was published in fourteen volumes from 1933 to 1946, perfect for a winter in Antarctica.
8. Folklore has it that baseball was born Athena-like from Abner Doubleday’s thoughtful brow in 1839. Doubleday did many things; he won Civil War battles and built the first cable-car line in San Francisco. But, Albert Spalding notes in America’s National Game, the first best-selling book about the sport, first published in 1911, baseball is an adaptation of a New England game called town ball, itself an adaptation of the English game cricket, which is impossible for anyone but the English and their recent colonials to understand. Having thus acknowledged our debt to England, Spalding—who founded the sports-equipment company that still bears his name—takes pains to distinguish our national virtues from those of the mother country:
[The English] play Cricket because it accords with the traditions of their country to do so; because it is easy and does not overtax their energy or their thought. . . . Base Ball owes its prestige as our National Game to the fact that as no other form of sport it is the exponent of American Courage, Confidence, and Combativeness; American Dash, Discipline, Determination; American Energy, Eagerness, Enthusiasm; American Pluck, Persistence, Performance; American Spirit, Sagacity, Success; American Vim, Vigor, Virility.
We await a retort from across the waters.
9. Though it’s the center of the American publishing industry, New York is less than a literary capital. So concludes a 2004 long-range study called “America’s Most Literate Cities,” measuring “intellectual quality of life” against five “factors of literacy”: ratio of booksellers to population; support accorded to libraries, their holdings, and their use by the public; educational attainment of the adult population; number of “multi-periodical” publishers; and newspaper circulation. By these measures, America’s top ten literate cities are, in descending order: Minneapolis, Seattle, Denver, Atlanta, San Francisco, Pittsburgh, Washington, Louisville, Portland (Oregon), and Cincinnati. New York and Boston, the report notes, “have large numbers of people apparently not buying newspapers and books, not checking out library materials, or graduating from high school.”
10. The first copyright infringement suit known to us occurred in Ireland in AD 567. A theology student named Columba borrowed a psalter from its maker, Finnian of Moville, and made a copy—the old-fashioned way, in manuscript, literally handwriting. Finnian claimed that the manuscript was his. Columba disagreed, and the dispute was taken to the court of King Diarmid. The king likened the manuscript copy to a calf, which, since it springs from a cow, belongs to that cow. Columba’s appeal came in the form of a minor civil war: he raised a band of rebels and went after Diarmid. After a modest skirmish, Columba surrendered and was sent into exile—but with the manuscript. He distributed the pirated psalter throughout Christendom and was eventually made a saint for his services.
On another copyright matter: an English copyright law enacted in 1710 provides that if a person believed the price of a book to be too high, he or she could lodge a complaint with the Archbishop of Canterbury, who could then decree, if the complaint were well founded, that the price be reduced and the publisher fined. This provision, so far as we know, was never used.
On that note: The average price of a mass-market paperbound book in 1940—in the earliest years of the “paperback revolution”—was 25 cents, the equivalent of $3.69 today. The price today (subject to change when the Book Industry Study Group releases its annual compendium of statistics) is $7.95, while a trade paperback edition now averages $13.95. Get a lawyer!